Yasmin Pettet / The Yasmin Era

A night-time fashion editorial and interview with Yasmin Pettet for The Cold Magazine.

Yasmin Pettet, night-time fashion editorial for The Cold Magazine (3 of 10)

Client

The Cold Magazine

Year

2026

Services

Magazine

Format

Fashion editorial and interview

The story

Hackney-born, English and Persian, a former banker with a taste for latex and techno: Yasmin Pettet left reality television as an unlikely cult favourite and has since been making her way into fashion and music.

The interview covers reinvention, weird-girl representation, the long game she is playing with fashion, and whether club culture is dying.

What we made

A night-time fashion editorial for The Cold Magazine, shot around a silver convertible in the rain, and the interview that runs with it.

In the magazine

Where the work went.

  • Interview: The Yasmin Era
  • Published on thecoldmagazine.co.uk, 15 September 2026